Direkt zum Inhalt springen
login.png Login join.png Register    |
de | en
MyTUM-Portal
Technische Universität München

Technische Universität München

Sitemap > Schwarzes Brett > Abschlussarbeiten, Bachelor- und Masterarbeiten > The fruit salad is already gone: why is cut fruit so desirable?
auf   Zurück zu  Nachrichten-Bereich    vorhergehendes   Browse in News  nächster    

The fruit salad is already gone: why is cut fruit so desirable?

Cut fruit is desirable

09.10.2017, Abschlussarbeiten, Bachelor- und Masterarbeiten

In recent years, the market of cut fruit has increased. Nowadays, almost every supermarket sells cut fruit. Although it is widely know that the ready cut fruit is rather unhealthy due to chemical solutions keeping them fresh (e.g., Rico, Martin-Diana, Barat, & Barry-Ryan, 2007), people still seem to buy these ready cut fruits. From a psychological perspective the question arises why people enjoy ready cut fruit over uncut fruit? Has it something to do with being reminded of one’s childhood when mum used to cut the fruit? Or is it pure convenience for people? In this explorative study, students are expected to investigate whether people scientifically prefer food when cut by a significant other compared to cutting it themselves and what motivation might be behind this preference.

Contact:

Prof. Dr. Jörg Königstorfer

Uptown Munich Campus D
Georg-Brauchle-Ring 60/62
80992 München

Phone: +49.89.289.24559
Fax: +49.89.289.24642

Email: info.mgt@sg.tum.de

Kontakt: info.mgt@sg.tum.de

Mehr Information

http://www.mgt.sg.tum.de/index.php?id=1195