How to motivate individuals who rank mid in smartphone app-based physical activity leaderboards best?

10.09.2024, Diplomarbeiten, Bachelor- und Masterarbeiten

Are you interested in gamification and research into physical activity for health? The Chair of Sport and Health Management offers students the possibility for interdisciplinary research (i.e., write a bachelor or master thesis). The topic is: "How to motivate individuals who rank mid in leaderboards best? A study on gamified physical activity".

The goal of the thesis is to assess how individuals who rank mid in a leaderboard can be motivated for future physical activity so that first-place loving a last-place loathing effects disappear. First, the thesis aims to find out what mechanism prevent stuck-in-the-middle effects of low motivation for future physical activity, compared to highly or lowly ranked individuals. Second, the thesis candidate selects one particular mechanism and assesses whether it is effective. The thesis candidate will conduct experimental research to study the moderating relationship between different leaderboard ranks on a smartphone app and motivation for physical activity.

Chair of Sport and Health Management
Prof. Dr. Jörg Königstorfer
Uptown Munich Campus D
Georg-Brauchle-Ring 60/62
80992 München

Kontakt: joerg.koenigstorfer@tum.de